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What is the campaign all about: "With the CDC recommendation for everyone to wear a face masks while being out, we realized that it's almost impossible to see a smile" said Rabbi Mendy Kaminker, Rabbi of Chabad of Hackensack. "So we thought to ourselves: how can we transform the face mask into an item of optimism and positivity?"

Who said think good it will be good: The “think good and it will be good” saying is a classic Chassidic adage first said by the third Chabad Rebbe, Rabbi Menachem Mendel of Lubavitch, and his timeless message of positivity and faith in G‑d overcomes adversity is more relevant than ever demonstrating that we can come together while standing apart.

How can you help: we would like to bring this message to as many people as possible. One of the best ways of doing it is by getting influential people (politicians, celebrities etc...), to take a picture with their mask and upload it to social media. If you personally know such people, please contact us so we can send them a mask.

Can I get my own mask: we encourage you to create your own think good it will be mask! Many video tutorials are available on Youtube (search: customize face masks). You can also get one by making a donation to this campaign (minimum of $18 per mask, please). Click here and make sure to include a note about the mask.   

The "Think good it will be good" face masks are a campaign by Chabad of Hackensack. For more information call 201.503.3770